The Complete Website Process
A refined experience for bold brands ready to elevate.
Each Week of the Website project runs on a high-touch, concierge-style process tailored for leaders in aesthetics, wellness, and healthcare. It’s how we bring elegant, high-converting websites to life—strategically, efficiently, and with zero overwhelm.
“From day one, the process felt effortless. Gabby understood my vision and made it even better—I felt supported every step of the way.”
—Sandra Corcione, Empowered Fitness NJ
Design & Build
This is where the magic really kicks in. After our kickoff, I hit the ground running—sharing first concepts within 48 hours (or just a few hours for VIP Day clients). You’ll get updates throughout, with sneak peeks and real-time feedback to keep things flowing. You’ll get real-time updates and sneak peeks so you feel confident and in the loop every step of the way.
Refine
We’ll workshop your feedback in real time, collaborating daily to tweak and refine with purpose. No tech overwhelm, no radio silence—just clarity, connection, and a stress-free process.
Launch Day
Your website goes live—fully optimized, connected to your domain, and ready to convert. I’ll send custom training videos so you feel confident managing and maintaining your digital home.
Training & Support
I don’t ghost after launch. You’ll have a support window for minor tweaks, domain hiccups, and backend Qs—so you can move forward with ease (and a little backup if needed).
Get Started
Complete a quick contact form so we can ensure we’re the perfect fit. I’ll be in touch within 48 hours with availability and next steps.
Secure Your Spot
Once you sign your proposal and contract, your start date is locked in—and the magic officially begins.
Prep
You’ll complete two design + strategy questionnaires and upload any inspo, photos, videos, or copy. This sets the stage for a site that reflects your brand’s essence and elevates your message.
Kickoff Call
We’ll hop on a 30–60 minute call to align on your brand, content, and goals. It’s part vibe check, part strategy session—so I can fully understand what success looks like for you.
BRAND CLARITY - MESSAGING STRATEGY - TARGET AUDIENCE RESEARCH - LEAD FLOW OPTIMIZATION - SITE ARCHITECTURE - MOBILE RESPONSIVENESS - SEO BASICS - VISUAL HIERARCHY - USER EXPERIENCE - CONTENT WRITING - ON-BRAND IMAGERY - CTA PLACEMENT - TESTING & TROUBLESHOOTING - YEARS OF DESIGN EXPERTISE - REVISIONS & FEEDBACK - CLIENT EDUCATION - STRATEGIC LAUNCH - ACCESSIBILITY CONSIDERATIONS
LEAD FLOW OPTIMIZATION - SITE ARCHITECTURE - MOBILE RESPONSIVENESS - SEO BASICS - VISUAL HIERARCHY - USER EXPERIENCE - CONTENT WRITING - ON-BRAND IMAGERY - CTA PLACEMENT - TESTING & TROUBLESHOOTING - YEARS OF DESIGN EXPERTISE - REVISIONS & FEEDBACK - CLIENT EDUCATION - STRATEGIC LAUNCH - ACCESSIBILITY CONSIDERATIONS
MOBILE RESPONSIVENESS - SEO BASICS - VISUAL HIERARCHY - USER EXPERIENCE - CONTENT WRITING - ON-BRAND IMAGERY - CTA PLACEMENT - TESTING & TROUBLESHOOTING - YEARS OF DESIGN EXPERTISE - REVISIONS & FEEDBACK - CLIENT EDUCATION - STRATEGIC LAUNCH - ACCESSIBILITY CONSIDERATIONS
CLIENT EDUCATION - STRATEGIC LAUNCH - ACCESSIBILITY CONSIDERATIONS - BRAND CLARITY - MESSAGING STRATEGY - TARGET AUDIENCE RESEARCH - LEAD FLOW OPTIMIZATION - SITE ARCHITECTURE - MOBILE RESPONSIVENESS - SEO BASICS - VISUAL HIERARCHY - USER EXPERIENCE - CONTENT WRITING - ON-BRAND IMAGERY - CTA PLACEMENT - TESTING & TROUBLESHOOTING - YEARS OF DESIGN EXPERTISE - REVISIONS & FEEDBACK
Your Web Design Project Starts Here
Ready to turn your vision into a website that stands out?
You’ve selected your package, signed your contract, and secured your spot—now let’s set the stage for something truly remarkable. I’ll guide you through these four essential steps to ensure we're aligned and ready to create a site that feels uniquely yours.
Your Prep Checklist
01
Fill Out Your Design & Strategy Discovery Surveys
We'll dive deep into your brand, goals, and vision to shape a strategy for a completely custom site that speaks to your audience and drives results. Your responses will be foundational to the direction of your project.
02
Upload Your Brand Assets
Send your photos, logos, and key visuals so we can start designing with your brand’s identity in mind. These assets help make the design process faster, while keeping everything cohesive and authentic.
03
Outline Your Website
We’ll map out your site’s pages and content structure together, ensuring that each page aligns with your goals and makes it easy for your audience to navigate. This quick collaboration ensures we’re all set to hit the ground running.
04
Book Your Design Reviews
We’ll schedule check-ins throughout the week to refine and review your website's progress. With daily touchpoints, we’ll ensure everything is coming together smoothly, and you're fully aligned with the process before we launch.
Website in a Day (VIP Day Service)
Launch a strategic website in just 1 day
This high-touch, done-for-you design experience is built for entrepreneurs, small businesses, and brands who needed a stunning website—like, yesterday. Thanks to streamlined processes and years of design and UX experience, we’ll build a custom site that looks incredible, connects with your audience, and helps drive action—all within one business day. Perfect for service providers without e-commerce.
What’s included:
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Custom 1–6 page website
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Free Website Copy Guide to help you prep your content confidently
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30–60 minute website strategy kickoff call
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Domain connection done for you + SSL certificate setup
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SSL certificate setup
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Fully optimized for mobile
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Foundational SEO (site linking, optimized title tags & meta descriptions)
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1:1 video walkthrough tutorials and support resources
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BONUS: Blog setup, 404 page, Privacy Policy, and Terms & Conditions
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Flexible payment options: pay in full (save $150), or split into 3 monthly payments
Optional Add-ons:
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Mini Brand Refresh (logo, fonts, colors, basic style guide)
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Additional pages or custom integrations
Website in a Week (Bigger Buildout)
Craft a fully custom website in just 7 days
This week-long collaborative experience is ideal for service-based businesses who want a website with depth, strategy, and serious polish—without dragging things out for months. Together, we’ll design a conversion-driven site that feels uniquely you, tells your story clearly, and works beautifully across devices.
What’s included:
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Up to 12 thoughtfully designed pages
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30–60 minute website strategy kickoff call to align goals and vision
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Copywriting Incldued
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Domain connection + SSL certificate setup
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Fully optimized for mobile
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Foundational SEO (site linking, optimized title tags & meta descriptions)
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Mobile optimization
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1:1 post-launch video walkthrough and help resources
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BONUS: Blog setup, 404 page, Privacy Policy, and Terms & Conditions
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Flexible payment options: pay in full (save $150), or split into 3 monthly payments
Optional Add-ons:
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Mini Brand Refresh (logo, fonts, colors, basic style guide)
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Additional pages or custom integrations
Mini Brand Refresh (Standalone or Add-on)
Elevate your brand’s vibe in just a few days
Perfect for entrepreneurs, creatives, and small business owners who feel like their brand is almost there—but not quite cutting it. Whether you’re DIY-ed out, pivoting your offerings, or finally ready to look as legit as you are, this streamlined brand refresh gives you everything you need to show up confidently and cohesively across platforms.
In just a few days, we’ll reimagine your visual identity with a fresh, elevated look that feels intentional, aligned, and unmistakably you.
What’s included:
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Color Palette Creation
A thoughtfully curated palette of 5–6 brand colors (including neutrals and accents), designed for both digital and print use—with accessibility baked in. -
Typography Pairings
A strategic selection of headline, body, and accent fonts that reflect your brand’s personality and vibe. -
Simple Logo Design or Refinement
Choose between a minimalist, modern wordmark logo or a refined version of your current logo. Includes 1–2 concepts and 1 revision round. -
Mini Brand Style Guide
A one-page PDF brand sheet outlining your brand colors (with hex codes), font usage, logo variations, and basic brand do’s and don’ts for consistent implementation. -
Visual Moodboard
A curated visual direction board that captures the essence of your refreshed brand—great for aligning future visuals, photography, and design elements. -
BONUS: Launch Graphics
Includes a set of branded Instagram Highlight Icons and 3 customizable Canva templates to help you confidently announce your brand glow-up.
Still not sure which one fits you best?
The Breakdown...
For the visionary who wants it done right — with time to finesse.
A 5-day experience designed for bigger sites, more functionality, or entrepreneurs who want more support along the way.
Includes:
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Up to 12 custom pages
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Full UX strategy + brand-aligned design
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Copywriting or light editing
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Launch strategy & 2-week post-support
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Optional: Add Mini Brand Refresh (save $175 when bundled)
Perfect for:
✔️ Growing brands
✔️ Want strategy, design + copy
✔️ Need more flexibility + polish
Starts at $3,900
(Need full copy + custom design? This is your go-to)